Speaking at the IBTTA’s annual meeting in Halifax, Nova Scotia, Jones said that members have the power to help arrest what the United Nations calls a “worsening climate crisis”.
The event in Canada saw IBTTA members talking about decarbonising transport, the importance of eco-routes and sustainable mobility as ways of ensuring they remain relevant 10 years from now. Jones said this suggests that the “seeds” of what Thunberg has been talking about “are present in this room today”. He added that they have “been present in this room for quite some time - they just need a little encouragement, a little nurturing and a little sunshine”.
In a call to action, he concluded: “We are at a moment of immense promise, challenge, and opportunity for our industry and our world. We may not know what we’re getting ourselves into. But, guided by our past and inspired by those around us who see things that we can only glimpse faintly, we are going to take the next step.”