The latest report by 7527 Research and Markets, the Global Advanced Driver Assistance Systems (ADAS) Market Report, forecasts the Global Advanced Driver Assistance Systems (ADAS) market to grow at a CAGR of 22.59 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of safety measures. The Global ADAS market has also been witnessing the increasing deployment of ADAS in low-cost cars. However, ADAS are expensive and this could pose a challenge to the growth of this market.
The report has been prepared based on an in-depth market analysis with inputs from industry experts and covers the market in the Americas and the EMEA and APAC regions.
One of the major trends witnessed by the global ADAS market is the growing focus on low-cost cars. The global ADAS market is expected to witness increasing penetration of ADAS in the low-cost cars segment in the coming years. Suppliers such as continental and Robert Bosch are working closely with OEMs right from the product concept to develop low-cost ADAS such as LDW systems, traffic sign recognition systems, intelligent headlamp control systems, and driver monitoring systems for the Medium-sized cars and compact cars segments. This is because these are the segments that will help attain economies of scale and reduce the price of ADAS.
According to the report, the main factor that is driving the market is the increasing emphasis on safety and the adoption of safety measures. Vehicle manufacturers across the globe are increasingly focused on providing high security and safety in their vehicles and hence they are deploying ADAs in their vehicles.
Further, the report states that the main challenge is the expensive nature of ADAS solutions. The high cost of ADAS solution forces automobile manufacturers to implement this solution only in premium vehicles.
The report has been prepared based on an in-depth market analysis with inputs from industry experts and covers the market in the Americas and the EMEA and APAC regions.
One of the major trends witnessed by the global ADAS market is the growing focus on low-cost cars. The global ADAS market is expected to witness increasing penetration of ADAS in the low-cost cars segment in the coming years. Suppliers such as continental and Robert Bosch are working closely with OEMs right from the product concept to develop low-cost ADAS such as LDW systems, traffic sign recognition systems, intelligent headlamp control systems, and driver monitoring systems for the Medium-sized cars and compact cars segments. This is because these are the segments that will help attain economies of scale and reduce the price of ADAS.
According to the report, the main factor that is driving the market is the increasing emphasis on safety and the adoption of safety measures. Vehicle manufacturers across the globe are increasingly focused on providing high security and safety in their vehicles and hence they are deploying ADAs in their vehicles.
Further, the report states that the main challenge is the expensive nature of ADAS solutions. The high cost of ADAS solution forces automobile manufacturers to implement this solution only in premium vehicles.
