The agreement will allow Mediamobile to offer as part of its multi-country service portfolio, traffic related data such as traffic events and traffic flow data over the UK territory produced by Trafficmaster. Whilst operating its own traffic and travel information services under the V-Trafic brand in France, Finland, Sweden, Norway, Denmark and Poland, this new agreement will allow Mediamobile to expand its coverage to the UK.
Mediamobile says it is already collaborating with several major national and international traffic information providers in Europe, such as
"The establishment of this relationship with Mediamobile is entirely consistent with the evolution of the European traffic information market, enabling Trafficmaster to participate within the European market's most comprehensive RDS-TMC service offer" explains Craig Blount, director of traffic services at Trafficmaster. "As a former shareholder in Mediamobile we have many shared values particularly with regard to our focus on high quality service delivery."
