Beginning in early 2017, OnStar will provide millions of GM drivers with the ability to connect and interact with their favourite brands. The platform will deliver personalised content through the dashboard and other digital channels supported by the OnStar Go network to make the most of time spent in the car.
Combining OnStar’s vehicle connectivity and data capabilities with IBM Watson APIs will create driver and passenger ‘experiences’ including avoiding traffic when you’re low on fuel, ordering a cup of coffee on the go and finding and booking a parking spot near a restaurant or other venues.
The GM/IBM partnership will expand the existing OnStar AtYourService offers and deals platform, by launching new capabilities supported by OnStar and IBM Watson through OnStar Go. These capabilities are expected to be available in more than two million 4G LTE connected vehicles and millions of GM vehicle brand app-enabled mobile devices in the US by the end of 2017.
