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Aesys names new sales and marketing director

Italian communication systems and display technology provider Aesys has announced the appointment of Oliver Wels as the sales and marketing director for worldwide operations. From 1 March 2013, he will be responsible for accelerating the company’s growth and report directly to founder and CEO Marcello Biava. Wels joins Aesys after seven years at DRI and later Luminator Technology Group, most recently as the vice president of global sales and marketing. From 2005 to 2012, he managed the growth of internatio
March 8, 2013 Read time: 2 mins
Italian communication systems and display technology provider 516 Aesys has announced the appointment of Oliver Wels as the sales and marketing director for worldwide operations. From 1 March 2013, he will be responsible for accelerating the company’s growth and report directly to founder and CEO Marcello Biava.

Wels joins Aesys after seven years at DRI and later Luminator Technology Group, most recently as the vice president of global sales and marketing. From 2005 to 2012, he managed the growth of international revenue from less than US$20 million to over US$150 million. Prior to DRI, Wels held key positions in sales, marketing, and distribution at Carrier Sütrak, a wholly owned division of Carrier Corporation/United Technologies.

Says Marcello Biava: “As a twenty-five year veteran of the international transportation industry, his deep market knowledge and extensive experience in business development will be a great asset as we continue to grow the company.”

Wels said: “I am very excited to join the Aesys organisation and the highly skilled teams around the globe. Aesys has an excellent reputation for true customer value creation and world class operational excellence, which is unique in the industry.”

Wels holds an MBA degree in general management, gained at Sankt Gallen University in Switzerland with additional undergraduate studies in business administration.

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