iPad App for on-air TV traffic and weather reports launched

1964 TrafficLand, US supplier of live traffic video has launched Broadcast 4.0, a new service for TV station news operations to customise content for on-air traffic and weather reporting. TrafficLand Broadcast 4.0 geo-locates real-time video from Department of Transportation cameras on 1691 Google Maps with traffic flow-data

Developed for the 493 Apple iPad platform by TrafficLand and its development partner CLO Software, the application enables news producers and reporters to monitor local road conditions and quickly produce content for on-air traffic or weather reports.  The application also offers a wide range of presentation options for Google map graphics, flow-data and camera video.

“This product is a complete traffic reporting solution for TV news operations, combining the real-time video viewers need to see for themselves with Google’s distinctive Mapping and Flow-Data graphics,” said Lawrence Nelson, CEO of TrafficLand.   “Together, real-time video and flow-data tell the story about traffic and weather conditions like nothing else—And the fact that the service costs thousands of dollars less per month than anything comparable is another big plus in these budget conscious times.”