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Dirk Van de Meerssche, sales and marketing director of Asia-Pacific, will discuss the National Connected Multimodal Test Bed – a joint project involving Cubic and the University of Melbourne – the world’s first live urban laboratory for testing and implementing connected transport technologies on a large scale in a complex urban environment.
Mobility as a Service (MaaS) and the components necessary to build out the vision will be addressed by Andy Taylor, director of strategy. Cubic solutions for MaaS include mobile ticketing, journey planning, real-time information and One Account – Cubic’s one-stop back office, payment source and account manager for grouping all transportation modes a traveler uses on a single digital platform.
Yuval Cohen, a CTS research and development consultant, will discuss user research and CTS’ user-centered product design approach, which includes mapping passenger needs and pain points of the traveller experience.