Dara Khosrowshahi, Uber’s CEO, believes users will make more frequent, shorter journeys in the future, the %$Linker:
"During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person ten blocks,” he says.
Uber’s Jump electric bikes are now available in eight US cities such as San Francisco and Washington DC, and are set to launch in Berlin.
The ride-sharing company has also joined forces with electric scooter company Lime.
Khosrowshahi recognises that Uber makes more money from a car journey than a bike trip - but says this would be offset as users engage with the app more regularly for shorter journeys.
"We are willing to trade off short-term per-unit economics for long-term higher engagement."
The move comes as Uber announced it was to supply its proprietary self-driving system to %$Linker:
Uber to redirect focus to bikes and electric scooters
Uber intends to focus more on its electric scooter and bike business as it says individual modes of transport are better-suited to inner city travel. Dara Khosrowshahi, Uber’s CEO, believes users will make more frequent, shorter journeys in the future, the Financial Times reports. "During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person ten blocks,” he says. Uber’s Jump electric bikes are now available in eight US cities such as San Francisco and Washington DC, and are
