Xerox unveils Conduent’s new global brand identity

4186 Xerox has announced the latest milestone in its plan to separate into two independent publicly-traded companies, by unveiling the global brand identity of Conduent Incorporated, its business process services company.

The name Conduent is inspired by the company’s expertise in managing transactional relationships between their clients and their constituents in areas like customer care, transportation solutions, healthcare, and digital payments. Like the name itself, the brand identity reflects the way Conduent aims to work as an extension of its clients, helping them drive loyalty, retention and customer satisfaction.

According to Conduent CEO Ashok Vemur, the brand identity signifies core ideas behind the company and the value it creates for clients. He says both enterprises and governments are seeking ways to improve and modernise the way they interact with their constituents and clients.  “We are forming a company built around an unwavering focus on our client’s needs, delivery excellence and a set of core values – all in service of creating more consistent experiences and returns for our stakeholders,” he said.