Pride of place on satellite navigation pioneer
Also highlighted is the company’s smartphone navigation app – increasingly favoured by occasional users of navigation services while it finds regular users such as delivery drivers are staying with dedicated devices.
Marketing manager, automotive, Matthieu Campion said his company has many reciprocal agreements with road authorities to both receive and deliver traffic information and is working on algorithms to predict traffic conditions over the coming 15 minutes.
And with changes happening on 15% of major routes each year, the company is working on speeding the verification and map updating process to a matter of a few days, or potentially hours, rather than weeks or a month as it is currently. “Much depends on where the users’ maps are actually located; in their devices (which are currently updated quarterly) or on our servers which can be readily updated,” says Campion.
There is currently discussions with the vehicle manufacturers about a strategy for high frequency updates and whether to update the area around the vehicle or along the selected route.