Kuwait’s public transport operator, CityBus, has completed the roll-out of an innovative smart card scheme in partnership ticketing technology specialists 251 Parkeon.
The bus company, which completes over 65 million passenger journeys each year, is now operating a smart card scheme across its network, utilising Parkeon’s Wayfarer150 ticketing platform, which has been upgraded across the fleet of around 400 buses to meet the requirements of the new system. Data provided by the new system provides CityBus with valuable information on trends and passenger demographics, which enables them to make adjustments and improvements to their services.
“The greatest advantage for us moving to smartcards was the almost immediate stop to fraud which existed due to paper passes,” said Jamil Malik, CityBus Chief Operating Officer. “This factor, combined with timely renewals, has helped to achieve additional monthly revenue and provided additional flexibility allowing us to increase our product range, ultimately benefitting our customers.”
The bus company, which completes over 65 million passenger journeys each year, is now operating a smart card scheme across its network, utilising Parkeon’s Wayfarer150 ticketing platform, which has been upgraded across the fleet of around 400 buses to meet the requirements of the new system. Data provided by the new system provides CityBus with valuable information on trends and passenger demographics, which enables them to make adjustments and improvements to their services.
“The greatest advantage for us moving to smartcards was the almost immediate stop to fraud which existed due to paper passes,” said Jamil Malik, CityBus Chief Operating Officer. “This factor, combined with timely renewals, has helped to achieve additional monthly revenue and provided additional flexibility allowing us to increase our product range, ultimately benefitting our customers.”
