Smart ticketing and payment technology provider 647 Vix Technology is to implement a new state-of-the-art comprehensive fare payment system for DART, 1275 Dallas Area Rapid Transit, utilising its eO (easy and open) product.
The eO system, an account based, open payments and PCI compliant fare collection platform will provide DART customers with the flexibility to pay via NFC-enabled smartphones, third party or agency-issued transit cards or to use EMV contactless cards.
Vix believes that account-based systems are the new standard for modern fare collection as they provide flexibility and ensure future-proof solutions that reduce costs. Unlike card based systems of the past, they allow passengers to use the type of payment that is most convenient, including traditional agency-issued transit cards, EMV contactless bank cards, and NFC-enabled smartphone payments such as Apple Pay and Android Pay. This approach expands the available forms of fare payment media and also provides flexibility to implement complex fare policies since fare calculation and settlement occurs in the back office.
Doug Thomas, general manager of Vix Americas sees the introduction of the new system in Dallas as a sign that transit operators are embracing innovative ways to improve customer experience and drive increased ridership, while Vix Technology Steve Gallagher believes account-based systems are the way forward and will allow DART to spend more resources developing and improving their transportation network and less time on payment collection and processing.
The eO system, an account based, open payments and PCI compliant fare collection platform will provide DART customers with the flexibility to pay via NFC-enabled smartphones, third party or agency-issued transit cards or to use EMV contactless cards.
Vix believes that account-based systems are the new standard for modern fare collection as they provide flexibility and ensure future-proof solutions that reduce costs. Unlike card based systems of the past, they allow passengers to use the type of payment that is most convenient, including traditional agency-issued transit cards, EMV contactless bank cards, and NFC-enabled smartphone payments such as Apple Pay and Android Pay. This approach expands the available forms of fare payment media and also provides flexibility to implement complex fare policies since fare calculation and settlement occurs in the back office.
Doug Thomas, general manager of Vix Americas sees the introduction of the new system in Dallas as a sign that transit operators are embracing innovative ways to improve customer experience and drive increased ridership, while Vix Technology Steve Gallagher believes account-based systems are the way forward and will allow DART to spend more resources developing and improving their transportation network and less time on payment collection and processing.
