Lacroix City brand unveiled in Bordeaux

7616 Lacroix City is the name of a new signing and travel information division of the Lacroix Group, announced at this year’s ITS World Congress. The new business was effectively formed earlier this year with Lacroix’s acquisition of the Spanish road signing and signalling company DSTA.

Lacroix is already well known for its electronics and telemetry services. Under the Lacroix City brand, the new division is intended to move the group into urban transportation and emerging smart city markets. Products on offer include full matrix LED variable message signs and real time information systems for public transport networks. The latter includes thin film transistor screens for airports and railway stations – widening the scope of Lacroix’s business to cover high tech transportation information systems.