Masabi says the Enjoy Bus Rome app allows riders to buy a ticket on their phone and discover Rome’s art, architecture and history.
The app includes the full range of fares ranging from daily to 72 passes for adults and children. It is available in English but will soon be launched in Italian, Spanish and Japanese.
The service uses Masabi’s Justride ticketing platform, along with Justride Inspect App for ticket checking onboard and the Justride Hub, a secure cloud-based back-office providing real-time data, report and analytics, as well as customer service tools.
Brian Zanghi, CEO of Masabi, says: “Mobile ticketing offers the tour bus sector a speedy and cost-efficient route to modernisation that can be easily implemented without disrupting services with lengthy installation or training processes.”
