Mikaël Sabatier with the HexaPay plug-in
From January 2014 smartphone users will be able to scan QR codes on L’Oreal product labels and buy them using HexaPay’s “store to mobile meta-wallet” purchase solution.
It is the latest advance by the startup in its efforts to bring easy, one-click style purchases to smartphone users.
HexaPay is agnostic in terms of mobile platforms and payment systems as its application operates through users’ phone browsers to complete a purchase when they scan a QR code or wave their phones over an NFC reader, said Michaël Sabatier, HexaPay CEO.
After users have registered their details the first time they scan a HexaPay QR code, thereafter they simply enter their PIN to pay after scanning. The plug-in application is currently used by cinemagoers in France in partnership with Monnaie-services to buy virtual tickets but will be rolled out with a number of new brands starting with L’Oreal in 2014.
The HexaPay plug-in is built to integrate quickly and easily within a variety of payment solutions, aims to increase mobile conversion rates, simplify and bypass sales funnels and enable consumers to reuse their personal details for all future purchases, regardless of the merchant or checkout process.
At HexaPay’s stand in the Smart Shopping Zone at CARTES 2013, Sabatier also demonstrated the beta version of an audio-activated app that detects what the phone owner is hearing, such as a TV or cinema ad. It then offers them the option to instantly buy the product advertised via its application with a few swipes of their smartphone.<%$Linker:2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal www.hexapay.com Visit: www.hexapay.com false http://www.hexapay.com/ false false %>
It is the latest advance by the startup in its efforts to bring easy, one-click style purchases to smartphone users.
HexaPay is agnostic in terms of mobile platforms and payment systems as its application operates through users’ phone browsers to complete a purchase when they scan a QR code or wave their phones over an NFC reader, said Michaël Sabatier, HexaPay CEO.
After users have registered their details the first time they scan a HexaPay QR code, thereafter they simply enter their PIN to pay after scanning. The plug-in application is currently used by cinemagoers in France in partnership with Monnaie-services to buy virtual tickets but will be rolled out with a number of new brands starting with L’Oreal in 2014.
The HexaPay plug-in is built to integrate quickly and easily within a variety of payment solutions, aims to increase mobile conversion rates, simplify and bypass sales funnels and enable consumers to reuse their personal details for all future purchases, regardless of the merchant or checkout process.
At HexaPay’s stand in the Smart Shopping Zone at CARTES 2013, Sabatier also demonstrated the beta version of an audio-activated app that detects what the phone owner is hearing, such as a TV or cinema ad. It then offers them the option to instantly buy the product advertised via its application with a few swipes of their smartphone.<%$Linker:
