In addition, Parkeon's digital pathway for transport operators is helping organisations become more customer-centric by integrating back office, payments, hosting and inspection requirements while providing bespoke analytics to improve marketing activity and scheduling decisions.
An example, Pakeon's PrismAnalytics enables operators to capture performance, transaction and demographic data from a variety of sources in a visual presentation to spot trends, address issues and see the potential for new revenue streams. It also encompasses machine learning to provide operators with more effective monitoring of hardware and systems to optimise service continuity.
Gavin Trimnell, Parkeon's Head of Sales and Marketing, said: "We're now working on new architectures that will make ticket retailing truly seamless for end users through fully integrated platforms capable of bundling apps, payment options and automatic ‘best-fare' functionality into one holistic solution.
"This will not only make multi-modal travel easier for individuals than ever before, with the environmental benefits that this brings, it will also enable them to tailor the services they receive to meet their specific preferences, for example through account-based ticketing and personalised travel information."
