Royal award for Safer Roads Berkshire

 After three years of a pioneering new approach to road safety in the county, Safer Roads Berkshire is being recognised with a prestigious royal award. The Prince Michael International Road Safety Award is presented in recognition of their outstanding contribution to improving road safety.

Since April 2011, Safer Roads Berkshire has been operating under a completely redesigned structure to protect public investment and maintain expertise working to improve safety on Berkshire’s roads. The new way of delivering road safety has reduced costs, increased output and helped to deliver a wider range of more effective road safety initiatives to support each authority. A programme of work now exists to address issues ranging from pedestrian training and child car seat use through to cycle safety, driving for work and risks associated with ageing. All of these projects are being backed up by rigorous evidence and evaluation.

His Royal Highness Prince Michael of Kent approved the recommendation of the judging panel that the Safer Roads management service should receive an award. The judges concluded that the nomination was “a fine example of good quality road safety management”.