The briefing starts at 0400 GMT on 20 November.
Speakers are Frost & Sullivan Industry Principal (Mobility) Martyn Briggs and
Over the past decade, London has become Europe's primary car sharing (car clubs) market, second globally only to New York. Over 140,000 Londoners use station-based car sharing services, which deliver many sustainability benefits to the city. Frost & Sullivan has recently published a report on car sharing and its potential for the city of London, commissioned by Zipcar UK.
"The Vision 2020 project was commissioned by Zipcar UK to quantify this potential for London. It identified several common benefits that will be of interest to car club operators, cities, transport operators, and all stakeholders considering the car sharing market potential in an urban environment," explains Martyn Briggs. "In addition to that, policy support can accelerate growth of the sector."
According to Carplus, the national car sharing association, car sharing members use fewer cars, with each car sharing car removing 17 privately owned cars from the road, and members driving 57 percent fewer miles than the London average. With increasing mobility challenges in London owing to the projected 14 percent population increase over the next decade, car sharing and other innovative mobility business models need to deliver their full potential to alleviate the increasing congestion and pollution in London.
"This research shows that the car sharing market in London has the potential for tremendous growth, subject to the implementation of targeted policy support and a framework for the scaled entry of new car sharing business models in our city," concludes Briggs.
A live, interactive question and answer session will follow the briefing. The project team will be available to answer questions about the approach and their views on the car sharing market in London and beyond.
