The association is receiving funding from Global Affairs Canada, which promotes SMEs abroad, to cover up to half of members’ travel costs.
Association chair Chris Philp told ITS International: “Many of our members must market abroad to remain sustainable.” He anticipates a “significant increase” in numbers of Canadian software firms making transportation-related apps for mobile devices and in-vehicle applications.
Since these companies typically don’t market their products along geographic lines, but sell through channels such as app stores, automotive OEMs and public transportation agencies, the association aims to strengthen links with global supply chains in target areas.
It is emphasising sustainable elements in ITS technologies that are important for rapidly developing economies with congestion and environmental issues. There will also be a continued drive into the US, the Canadian industry’s largest single market.
In the reverse direction,
This highlighted the country’s 2015 legislation enabling a national ITS architecture which is designed to ensure full compatibility of ITS products and services in integrated systems.
