ITSUP – a space specifically given over to new companies – made its debut at Intertraffic four years ago and is back in hall 6. “Start-ups are the companies of the future,” says Intertraffic director Joyce de Winter. “Let’s inspire the industry!” Powered by Swarco and Connekt, it gives start-ups access to connections with the whole industry. Christoph Stögerer, Swarco VP products & solutions, says: “People engage with each other, get to know each other; innovation happens when the brightest minds really team up, working together.” Tom van Damm of Connekt adds: “Start-ups add value, speeding up innovation in our sector.”
