In 1984, Q-Free upended traditional toll collection with free-flow tolling, creating the first system to read tags on moving vehicles. This progression eliminated wait times at toll booths and plazas, reducing congestion and improving toll roads for drivers and operating agencies.
Today, Q-Free is still innovating.
"Our latest technology, Intrada Insight, uses AI and machine learning to quickly process images for toll transactions and enforcement,” explains EVP Tolling, Fredrik Nordh. “Our AI helps sort vehicles in our weigh-in-motion system, gathering data on road use without disrupting traffic. What seemed futuristic in 1984 is now real, helping us weigh vehicles accurately and enforce road rules. This greatly improves the flow and safety of moving goods," Nordh adds.
Q-Free has also revolutionised how it collects traffic data with Kinetic Counts. Instead of manually counting cars, Kinetic Counts uses smart algorithms and vehicle identification to give precise insights into traffic patterns to better plan and protect critical infrastructure. As the company points out, it is committed to making transportation smarter, safer, and more sustainable.
As Q-Free celebrates its achievements, the company is looking forward to the next chapter of innovation and progress. Visitors to the company’s stand will see firsthand how it has transformed tolling and traffic management over four decades and how it is embracing the future.
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