Norbit has changed the name of its ITS business segment to Norbit Connectivity.
The move is designed to strengthen its presence in the field of low-power wireless solutions.
Norbit Connectivity will cover ITS in addition to a new sub-segment called smart data. It will consist of the Norbit's new initiative with tailored Internet of Things (IoT) applications, bluetooth low energy expert Norbit AblePay and the recently acquired Hungarian software provider iData, which specialises in vehicle tracking and fleet management.
ITS, as a sub-segment under Norbit Connectivity, will continue to offer solutions within dedicated short-range communications (DSRC), which include electronic vehicle identification for efficient toll collection.
Norbit CEO Per Jørgen Weisethaunet says: “Connectivity provides a better description of what we do in this business unit– namely enabling our clients to further digitise their operations by; data collection and analyses with tailored sensors and connectivity devices, cloud computing and data presentation directly integrated into the client’s own business software or as stand-alone services.”
“We see niches where we can act as a technology and solution partner for companies ready to bring IoT into their core domains,” Weisethaunet continues.
“With the added experience from iData with software driven subscription-based business models, we can also tailor the business model to fit different client preferences.”
