Identity confirmation provider HooYu has partnered with peer-to-peer car rental platform easyCar Club (ECC) to confirm customer identities as a means of increasing confidence in hiring and renting cars.
HooYu cross-references an analyses data from a person’s digital footprint and verifies the driver as well as extracts and verifies data from ID documents and conducts a biometric facial check comparing a self of the customer with the facial image of their ID document.
Jin Ng, ECC product manager said "Many users are starting to reassess car ownership and increasingly view Cars as a Service as a more pragmatic approach to urban mobility. HooYu helps us add another layer of trust and safety to our marketplace giving our vehicle owners additional confidence in knowing that we proactively verify the identity of our users."
