Inrix has entered a strategic agreement with Citi Logik in a partnership that will combine mobile network data provided via Citi Logik with Inrix’s network of GPS data and advanced analytics tools to generate population movement insights for UK transport agencies, local governments, city planners and retailers.
Accurate population movement insights are important for governments as they invest in transport infrastructure and improve urban mobility as more people move into the UK’s population centres.
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Accurate population movement insights are important for governments as they invest in transport infrastructure and improve urban mobility as more people move into the UK’s population centres.
When combined with GPS data and advanced analytics capabilities, the anonymised mobile network data points available to mobile operators can enable the accurate modelling of current and future population trends that will underpin the planning of smart cities.
For enterprises such as retailers, understanding where anonymous groups of people are, have been, how they got there and where they may be going next enables them to better engage with target audiences.
