Companies in the secure connections industry have insisted that Apple’s move to pre-install its own SIM cards in new iPads will have a positive effect in the long-term - but Apple’s radical strategy does illustrate how the market is ever-changing, says Isabelle Alfano, exhibitions director, CARTES SECURE CONNEXIONS Network. “CARTES has solutions for all this,” she explains. “It is very likely that this announcement is a first step towards changing the business model based on a SIM. This event is a further illustration of the digital phenomenon that impacts the entire economy: the transition from hardware to software and from software to service. The digital security industry is prepared for this evolution and this change is visible at CARTES 2014, on the stands and throughout the conference programme.”