RSS1756 MasterCard today is to partner with 378 Cubic Transportation Systems, combining MasterCard’s everyday payments and loyalty management expertise with Cubic’s NextCity platform to develop solutions that: Enable transportation operators to offer flexible pricing based on system demand; Provide individual travellers with real-time guidance on their mobile devices on the smartest way to travel, offering fare incentives if the system becomes congested or overcrowded; Offer retailers at and around transportation hubs ways to alert travellers to personalised offers and rewards on the go.
With more than half of the world’s population already living in cities, the partners feel many transportation systems have reached capacity. They say transportation authorities are looking for ways to better manage existing demand and create investments in new infrastructure. The penetration of smart devices is opening up new opportunities for service operators to connect with transportation users before, during and after a journey and in turn provide a more tailored and efficient experience.
The partnership will help accelerate the conversion of the currently US$200 billion cash payments into digital payments, saving operators cost for cash-handling and speeding up through-put. By introducing globally interoperable payment solutions for urban transportation systems, traveling between cities will become much easier, with no need to carry multiple tickets.
“MasterCard and Cubic, both lead members in the Smart Cities Council, share a vision to improve quality of life for everyday citizens in cities and help authorities to better manage population growth and urban development,” said Will Judge, head of Urban Mobility, MasterCard Enterprise Partnerships. “Combining our expertise and reach allows us to ultimately drive greater value and make consumers’ lives easier and more enjoyable as they travel around and between connected cities.”
Matt Cole, executive vice president, strategy and business development of Cubic Transportation Systems, said: “Partnering with MasterCard elevates the offerings within our NextWave mobile solution to a new level, and strengthens our NextCity story to demonstrate to urban centres everywhere how serious we are about addressing their transportation challenges.”
With more than half of the world’s population already living in cities, the partners feel many transportation systems have reached capacity. They say transportation authorities are looking for ways to better manage existing demand and create investments in new infrastructure. The penetration of smart devices is opening up new opportunities for service operators to connect with transportation users before, during and after a journey and in turn provide a more tailored and efficient experience.
The partnership will help accelerate the conversion of the currently US$200 billion cash payments into digital payments, saving operators cost for cash-handling and speeding up through-put. By introducing globally interoperable payment solutions for urban transportation systems, traveling between cities will become much easier, with no need to carry multiple tickets.
“MasterCard and Cubic, both lead members in the Smart Cities Council, share a vision to improve quality of life for everyday citizens in cities and help authorities to better manage population growth and urban development,” said Will Judge, head of Urban Mobility, MasterCard Enterprise Partnerships. “Combining our expertise and reach allows us to ultimately drive greater value and make consumers’ lives easier and more enjoyable as they travel around and between connected cities.”
Matt Cole, executive vice president, strategy and business development of Cubic Transportation Systems, said: “Partnering with MasterCard elevates the offerings within our NextWave mobile solution to a new level, and strengthens our NextCity story to demonstrate to urban centres everywhere how serious we are about addressing their transportation challenges.”
