Moovel launches transit benefit system

Portland-based 8743 Moovel will launch a system that intends to increase transit ridership and streamline ticketing by allowing riders to access benefits and reduced fares from their mobile devices.

Called FareShare, the mobile app and online system aim to provide passengers with a better travel experience and reduce operational costs for transit agencies by removing the distribution and tracking of physical transit passes.

The solution will be available to universities, employers and other organisations that offer transit benefits. Retailers, over time, will be able to utilise FareShare to deliver incentives and increase foot traffic. Additionally, public officials are expected to gain access to enhanced data to help manage and improve transportations systems.

Nat Parker, Moovel North America chief executive officer, said: “Transit benefits and reduced fares are great ways to promote ridership, but we've heard from transit agencies, employers and universities that use plastic passes, ticket books and stickers that they can be a headache to manage and distribute. By digitising transit benefits, we have the opportunity to reduce administrative costs while improving the experience for riders. And as more transportation options are available at the touch of a screen, convenience is key."