The latest report from independent technical consultancy SBD finds that, despite their huge potential to save lives, Advanced Driver Assistance Systems (ADAS) have so far failed to contribute significantly to the drop in road fatalities, due primarily to stubbornly low penetration rates over the last decade. However, this is poised to change, as costs begin to fall, consumer interest continues to grow, and most importantly, independent vehicle safety assessor EuroNCAP includes some ADAS applications within