A recent seminar in Krakow, Poland, on proactive marketing for sustainable rural transport, delivered as part of the EC-funded project SmartMove, provided advice to local authorities and others on the use of individualised marketing to maximise patronage of rural transport systems on tight budgets. About 40 people attended the event, including several local politicians and public transport stakeholders in Poland.
The SmartMove project is based on a successful pilot project carried out in 2009 in a rural