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TraffiCast triples Bluetooth matches with Spectra

Spectra is the latest version of BlueToad, TraffiCast’s Bluetooth detection technology, which can detect Bluetooth signals even when they are in a non-discoverable state – a move that can boost downstream matches by almost a factor of three. Once devices are paired – typically a mobile phone pairing with an in-car system such as a hands-free device, the Bluetooth signal is no longer discoverable by external devices – except by Spectra that is.
June 15, 2016 Read time: 1 min
Paul Misticawi of Trafficast
Paul Misticawi of Trafficast

Spectra is the latest version of BlueToad, 8441 TraffiCast’s Bluetooth detection technology, which can detect Bluetooth signals even when they are in a non-discoverable state – a move that can boost downstream matches by almost a factor of three. Once devices are paired – typically a mobile phone pairing with an in-car system such as a hands-free device, the Bluetooth signal is no longer discoverable by external devices – except by Spectra that is.

According to the company, trials by one authority showed that in comparison to Wi-Fi signals, Spectra matches are up to 3.3 time higher. And although Spectra increases matches by including non-discoverable Bluetooth devices, data privacy is increased as the identifying characteristics are reduced when a device is paired.

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