For the past six years, Swarco has been running a wholly-owned affiliate in the ITS industry in Vista, California: McCain Incorporated. Now at the ITS World Congress, the company says this is the ideal moment to debut the company’s new name, Swarco McCain, exclusively on Swarco’s stand. This is in line with the Austrian-headquartered group of companies branding strategy of one Swarco and has now anchored the brand name also in the legal entity’s name of its Californian subsidiary.