Officials in Bogotá, Colombia have initiated a strong mass media campaign aimed at reducing drink driving, a frequent cause of road crashes in the Colombian capital. With support from Vital Strategies and the Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS), the city’s campaign will remind motorists of the great danger, both to themselves and others, caused by drink driving.
Last year, 447 road crashes occurred in Bogotá, an increase from 427 in 2014, mainly due to drink driving. So f