David Crawford reviews an award-winning scheme that delivered a 30% increase in website usage – below budget The German Federal Agricultural Show (Bundesgartenschau, BUGA) runs between mid-April and mid-October every other year in a different city. The most recent, 2011, edition took place in Koblenz, a medium-sized community with a population of just over 105,000 in the Rheinland-Pfalz region, and was expected to draw an additional 40,000 visitors a day to its central area. Traffic access from the moto