Accurate pinpointing of vehicle locations is being mixed with a special ingredient to cut traffic congestion, according to
Cellint’s vice president for business development is Alon Blankstein. “We are now tracking mobile phones to a positional accuracy of within 50m every 30 seconds,” he says. “This means we can provide real time traffic information validated to the same quality as road sensor data. And we can provide detailed origin-destination (OD) studies based on a dataset of over 30% of study area populations.”
Furthermore, Blankstein says, the traffic data is being combined with OD analysis “in a special way” to mitigate traffic congestion. “This is a breakthrough solution for highway and transportation authorities,” he says.
Cellint has been proving the accuracy of real time traffic data for seven years. Authorities have been verifying and using the company’s OD studies for the past two years. Now, as of this year, Cellint is using all of this data to show how congestion can be cut.
