For ITS to gain the recognition it deserves, Q-Free’s Knut Evensen argues that the sector must have a coherent message and avoid confusing the wider community with a bewildering array of terms and acronyms. Any industry or group of people will develop its own lexicon over time. The process is near-inevitable, as individuals’ knowledge bases increase and evolve, and terms for common wisdom are created and become truncated, or even slang. A danger, though, as a relatively small group looks to admit large numb